March 2016: In The Moment

The following “month in review” is penned by our Marketing Wiseapple, Chris Buchanan. It is a blend of professional and personal observations and is presented for general interest and entertainment only.

It has been said that the difference between living and mere “existence” can be summarized in the notion of eating a peach rather than consuming it. It’s savoring each bite as opposed to absently noshing. There are some who pray before they eat, and others who pray as they eat: with each bite they are mindful of the source of the sustenance, its impact on their body, and how, re-energized, they can commit meritorious acts. I have attempted to carry the latter into my regular conduct and thus far have met with strikingly little success, for I am not practiced at this level of concentration. At present, the best I can do is say, “live in the moment”…and once in a great while, I’ll catch myself doing just that.

March 2016 stood out as a reminder of the value of the ephemeral: living in the present, in the moment. Not seeking to recapture or relive feelings with overt sentimentality, but making the most of the here and now. While I’m a proponent of a certain degree of structure, routine, and even ritual, without spontaneity these concepts can make for dull days and forgotten yesterdays. Special events create lasting impressions, as fireworks burn brightly in our memories long after their trails have blazed away and the smoke has cleared.

Kevin Long, our Chief Banana, sets up the display for our Collin College offerings (very different from our Dallas Business Journal presentation!).
Kevin Long, our Chief Banana, sets up the display for our Collin College offerings (very different from our Dallas Business Journal presentation!).

Such special events took place early in the month, beginning with our participation on Friday, March 4 in the Collin College 2016 Health and Safety Fair. As can be imagined, our focus here was educational: letting the general public know the benefits of healthy snacking rather than espousing the merits of office fruit delivery. No, that was our assignment on Thursday, March 10 when we were able to carry our message of Wellness Delivered to the Dallas Business Journal 2016 Healthiest Employers in North Texas awards luncheon. As I’ve already devoted a fair amount of column inches to impressions and observations, I shan’t repeat them here. (That’s the beauty of hyperlinking.) Suffice it to say each event was special in its own right.

One component of my private life which I will detail throughout these blogs is my foray into the world of drumming. I’ve been a guitarist for about thirty years now, with just enough skill to be an effective teacher but certainly (and perhaps fortunately) neither the acumen nor the temperament to be an entertainer. I didn’t start drumming properly until just before the age of 41, and that was only because my secondary employer at the time, the 4/4 School of Music in Plano, needed me to teach a multitude of instruments as they were short-staffed (no pun intended). This necessity sparked an infatuation which has bordered on obsession, a daily ritual which not only provides a certain catharsis from the basic stress of living but also gives me a goal – a skill to get good at.

There is nothing I can do at home that our cat, Fifi, won't find a way to interrupt if possible.
There is nothing I can do at home that our cat, Fifi, won’t find a way to interrupt if possible.

The reason I’m going on this narrative tangent is to illustrate a point using different approaches to music. I’d grown up a fan of the genre of music labelled”progressive rock” (often shortened to “prog” pejoratively). My high school anthems were the long-form compositions of bands like Yes, Genesis, and Rush. Myself, I always preferred the term “orchestral rock”: what I admired and adored about their approach was that they created compositions (as opposed to simple “songs”) structured in a similar fashion to orchestral pieces: harmonies, melodic variations, different movements, expansive instrumentation. But as they used rock instruments, there was that energy unique to modern music. The players were all musicians of the highest caliber, and the tunes were often vehicles for bringing their talents to the fore – challenging exercises that were incredibly difficult and so, in live performance, the fun was to hear them “pull off” these challenges on a nightly basis. I knew that Neil Peart was the best drummer I’d ever heard, because he wrote amazing parts and replicated them with superhuman precision. The intrigue was in the repetition.

Now, this notion – infatuation with repetition – speaks to the heart of how Americans (and the UK to a large extent) consume their entertainment. By and large, the emphasis is on the recording – because that is what is marketable. Most songwriters subconsciously write with an ear for how it will sound in the studio, and with a producer’s assistance, all the effort and expense goes into making it a recorded artifact. It’s all about how to capture the moment. Wedding outfits are often chosen according to what will make for the best photographs, for after all the pictures are what remain long after the corsages wilt and the cake is eaten. In any event, we film, we video, we record, we store, so that it can, in theory, be re-lived. This is our primary emphasis, particularly in American culture, and there is absolutely nothing wrong with this.

But there is another world, another approach to art, which exists purely in performance. It is not meant to be recorded, it is meant to exist purely for the audience at that particular moment. It is in fireworks, it is in jazz. It is in theatre.

Calin as Lucius in the Plano Children's Theatre production of Julius Caesar.
Calin as Lucius in the Plano Children’s Theatre production of Julius Caesar.

On March 15 – the Ides of March – the Plano Children’s Theatre began a run of six performances of Shakespeare’s Julius Caesar, directed by the incomparable Becca Johnson-Spinos. The cast consisted of young actors from grades 6-12, and my experience has been that the only difference between a determined and talented teen actor and a professional is their pay grade. A prodigiously-skilled amateur, given the proper direction, can spellbind an audience as effectively as an above-the-line with an agent and a film franchise to their credit.

Because my youngest stepson, Calin, was in this performance (pictured above as Lucius – and while the dialogue was all Shakespeare, the setting was reimagined as a zombie-apocalypse Rome), I am of course biased and would give top praise for the production. But I feel completely justified in doing so, because everyone involved, onstage and off, seemed to sense they were part of something really special and consequently put their all into it. Theatre exists only one performance at a time, for the audience in attendance, and that is what imbues it with its unique charm and magic. That’s why pretty much every actor worth their salt makes Broadway a goal. To quote professor Bill Bruford (who shall be referenced again shortly), “if you want to learn tennis, your goal isn’t to play at the club down the street. Your goal is Wimbledon.” As great as the recorded mediums of television and film (or their internet-specific counterparts) can be, the best acting happens on a live stage, where there are no re-takes, interaction with the audience is immediate and dynamic, the moment exists and then it moves on.

At the end of the run of Julius Caesar, there was nary a dry eye amongst the cast and crew. It was the impermanence that made them all aware that they’d shared a special bond, that time marches on…but in that time, they’d done something amazing.

Brutus (Rachel Svatos) and Lucius (Calin) mourn plans gone awry and moments drawing to a close at the end of Julius Caesar.
Brutus (Rachel Svatos) and Lucius (Calin) mourn plans gone awry and moments drawing to a close at the end of Julius Caesar.

One challenge I’ve learned to accept with ORCHARD At The OFFICE is the notion that agrarian-driven processes have a similarly ephemeral nature. Fruit is eaten and enjoyed, and the next week while the process is repeated, as the fruit (and in some cases the consumer) is not the same, the experience can’t be replicated. Quality must be assured but not through some assembly-line process of “if we do x, with fruit from y, we will always get outcome z.” Like all things, fruit is perishable, but more immediately so than, say, an automobile or a computing platform. We want to make sure all our deliveries are great, but some weeks will be greater than others…and when those happen, we can’t rest on our laurels. Each day presents new challenges and opportunities to provide the best. At times, this calls for improvisation.

At the heart of jazz music is improvisation. A true American invention, this style has for over a century existed to celebrate the immediacy of the moment. Generally speaking, jazz compositions exist to facilitate the solos. As a result, two-minute melody may create a ten-minute piece by this quartet on this night, and the same melody may lead to a half-hour exploration by a trio in a different club just up the road. Jazz musicians respond to one another, and their inner voice, and to do so requires the greatest musicianship. All my life, as a “drummer-wanna-be”, I aspired to play like Neil Pear. But when I actually started drumming, I found that completely without intention or design, I was drawn to (and learning from) the drumming of Bill Bruford (Yes, King Crimson, Earthworks), who was well-renowned for applying his jazz background in progressive rock contexts before eventually giving himself entirely over to the jazz world. When everyone else was doing exactly the same thing every night in jaw-dropping fashion, he was bending the rules, seeking to look beneath unturned rocks. This groundbreaking style earned him a host of accolades before he retired in 2009, going on to become a professor at the University of Surrey – Guildford.

A quick clip of yours truly going over some percussion basics.
A quick clip of yours truly going over some percussion basics.

In the world of jazz, records are nearly always seen as a mere snapshot. Thelonious Monk would record “Straight, No Chaser” for a 1952 album and it would bear little resemblance to a recording five years later, let alone fifteen. Live performance is where it’s at. While soloists may have a general direction in mind, just as fireworks may be constructed so they can light up the sky in a particular way, only those who observe them will have that experience. There will be nuanced differences based on causes and conditions, impressions and inflections, mistakes or whims. Pyrotechnicians tend to be well-versed in science as the danger element is so high. Jazz musicians must have the finest chops in order to act and react in the moment.

The above shot has me working on a basic six-stroke rudiment because I’ve learned that to master a musical instrument, I need to master the fundamentals. I am eternally grateful to my musical instructors who have guided me and given me accountability, just as I am grateful to Ms. Becca for directing Calin’s theatrical work, and Sensei McCurrach at the Texas Association of Shotokan Karate for elevating my oldest stepson Mike’s martial arts over the years. For without a whetstone, even the sharpest blade will dull.

When thousands of THESE fall from the sky, property damage will occur.
When thousands of THESE fall from the sky, property damage will occur.

So that’s what March has meant for me: living each moment to the fullest, for who knows what may come tomorrow? The Dallas / Fort Worth area was given a stark reminder of this on March 23, when in the early evening a good portion of the Metroplex experienced golfball-sized hail. I’d encountered numerous hailstorms in my time, enough to make me rather blasé about their capacity to inflict damage. Two severely dented automobiles, a cracked windshield and a totaled roof were enough to force me to revise my estimate.

Certainly we fared better than most, and given the destruction that had happened to our eastern neighbors in Rowlett when a tornado decimated the town on December 26, 2015, we’ve viewed our own losses as a simple inconvenience, nothing more. A few dents is nothing compared to eradication of entire neighborhoods, and indeed efforts are still ongoing to restore Rowlett to its former status. The important lesson for us was that mother Earth contains forces violent in their power…making the fruits of her land, and the moments we have to enjoy them, all the sweeter.

Wellness delivered!
Wellness delivered!

Bearing Fruit: ORCHARD At The OFFICE

by Chris Buchanan, Marketing Wiseapple

Thus far I’ve described how ORCHARD At The OFFICE began in 2010 and its expansion throughout the decade. By 2013 we could indeed call ourselves “north Texas’ largest office fresh fruit delivery service”, and by 2015 it was clear that in order to better serve our friends, we were going to need to leave the nest and find a new location capable of handling our ever-increasing volume. Kevin, our intrepid “Chief Banana”, spent several months scouting locations all over the Metroplex, only to find the perfect home just two doors down from where we were!

Michelle, our "Truckin' Tangelo", applies a unique method of measuring headroom as we prepare to move out of our old space.
Michelle, our “Truckin’ Tangelo”, applies a unique method of measuring headroom as we prepare to move out of our old space.

To accommodate our needs, walls were cut, climate controls installed, and floors were sealed. Everyone who has taken up a new residence can understand how such a change signifies both a renewed commitment to an idea, coupled with a fresh outlook. One does not sign a lease, or indeed a mortgage, without some degree of confidence that the partnership (whether a business or a family) has a future. Similarly, when one must take an inventory of all material possessions in order to lug them to a new location, be it two doors or two states away, it’s only natural to take a look at what’s needed and what isn’t, and with that change in perspective, new possibilities often emerge.

Kevin watches the carefully-controlled fall of a half ton of concrete as a method of entrance and egress is expanded.
Kevin watches the carefully-controlled fall of a half ton of concrete as a method of entrance and egress is expanded.

With this change of perspective, we were able to respond to, and indeed anticipate, the healthy snack alternative needs of our friends. We’ve always customized our offerings, giving them more bananas if they ask, noticing if they aren’t as crazy about the oranges and thus making proactive substitutions and so on. However, we started to consider the size and needs of companies of all sizes: the 2-3 person operation in Westlake who might like fresh fruit on a regular basis, or much larger organization putting together a wellness initiative. And so we increased the quantity of our offering threefold, thus ensuring our friends could find the offering most ideally suited to their needs. Putting together additional offerings such as our clementines, avocados, and our variety pack has given our friends the opportunity to experience a vast array of healthy flavors, and the feedback we’ve received has truly been wonderful.

Before moving into our new location, we had the boys give part of the location a "test run". They approved.
Before moving into our new location, we had my boys give part of the location a “test run”. They approved.

As we move forward, ORCHARD At The OFFICE looks for new ways to bring the mission of health and fitness to the fore. Whether it be in the form of gift baskets our customers can send their clients or staff, our ongoing presence at health fairs and blood drives, or simply bringing a box of bananas to The Samaritan Inn, we remain committed to our single purpose: a healthier, happier Metroplex.

LIVE WELL!
LIVE WELL!

(back to Our Story)

PRESS RELEASE: Metroplex company makes healthy snacks their business

As a concept, wellness has become a cultural concern that has found firm footing in the corporate environment. Businesses are increasingly recognizing the link between healthy lifestyles and productivity, and are willing to allocate resources to providing everything from smoking cessation materials to aerobic instruction. There are even insurance providers willing to reimburse entrepreneurs who take steps to contribute to the well-being of their staff. Weight loss challenges, yoga classes, fruits and vegetables in the break rooms and board rooms – these all contribute, figuratively and literally, to a healthier bottom line.

In the Dallas/Fort Worth Metroplex, one company has taken up the challenge of delivering wellness to offices…one bite at a time.

Richardson, Texas-based ORCHARD At The OFFICE has a singular mission: to deliver fresh fruit to the businesses of north Texas. By putting together a variety of baskets of top-quality produce, they allow companies small and large to eat healthy with minimal fuss. But these folks are not mere “grocery-getters”: their knowledgeable and energetic staff knows their fruit facts. By viewing their clients as friends, and seeing themselves as partners on a mission to provide health and great taste, ORCHARD At The OFFICE has grown from a two-man effort into a round-the-clock operation dedicated to the cause of healthy living.

“It’s an amazing response,” says Kevin Long, founder and Chief Banana (as it says on his card). “People welcome the difference.” He should know. He first got the idea when he was employed as a director of an advertising firm, and decided to experiment with bringing in bananas and apples in lieu of the more sugar-centric morning munchables. The result was gratifying: “they attacked the baskets! They were really excited.” So much so that Long got the confidence to take his idea and start his own enterprise in 2010. As time has gone by and the business has expanded, so have the offerings: customers can receive the ever-popular bananas, apples, oranges, a variety of pears, citrus, stone fruits, grapes and berries. “Helping our friends find the right mix for their office is part of the fun,” says Chris Buchanan, the Marketing Wiseapple.

Their friends certainly seem satisfied. Monday morning sees a flurry of activity at the company’s headquarters, as baskets of fruits in all manner of inviting colors are loaded into a slew of vehicles to find their way into office kitchens throughout the Dallas/Fort Worth area. The drivers operate as the primary point of contact with their friends and serve to answer questions and note any special accommodations. Regular deliveries are made, special events are scheduled, and even a few gift baskets are dropped off by those wanting to give other companies the gift of health.

For the Chief Banana, that’s what it all comes back to. “Fruit is a gift on so many levels. It’s a gift to yourself.”

 

For more information on ORCHARD At The OFFICE, you can go to http://orchardattheoffice.com or send a message to getfruit@orchardattheoffice.com.

Taking Root: ORCHARD At The OFFICE grows

ORCHARD At The OFFICE stemmed from a simple idea: delivering fresh fruit to offices throughout the Dallas/Fort Worth Metroplex. In their pioneering days, this necessitated Chief Banana Kevin Long and his partner Dennis McCart rising at hours that would make a bat groggy as they hit the farmers’ markets as early as possible to prepare baskets for their friends. With the assistance of a small team of delivery drivers, ORCHARD At The OFFICE soon grew to the point where they could assert themselves as “north Texas’ largest office fresh fruit delivery service”.

In March of 2012, tragedy struck as “Uncle Denny” passed away from a sudden myocardial infarction. His loss, and legacy, are still felt in the company today, as both bolstered Long’s conviction that the mission of “healthy snack alternatives” is indeed vital to society’s well-being.

"Uncle Denny" left an enduring legacy with our company and community.
“Uncle Denny” left an enduring legacy with our company and community.

Under these difficult circumstances, it became necessary to employ additional staff to fill Uncle Denny’s considerably sizable (and always stylish) shoes. One friend of Denny, Ali Sheikh, approached the Long family immediately offering to do anything he could to help. He is now the longest-tenured staff member and his contributions at so crucial a moment will always be valued.

From here, the Long family reached out to other friends. It is at this point that I cease to speak in the third person, and “they” becomes “we”. I, the Marketing Wiseapple, joined the ORCHARD At The OFFICE family to help with deliveries and to champion the cause of healthy snacking in all available media, a role for which I am ideally suited as I am both gregarious in personality and ridiculously obdurate in temperament. I only include this autobiographical information to say that each member of our team is indeed unique, not just in respect to our workplace, but indeed within our community. We are proud of our staff because they are so much more than “good hands” – they are good people, (See future posts for more on each team member.)

Getting started on a Monday morning in the Metroplex.
Ali (a.k.a. Junior) getting started on a Monday morning in the Metroplex.

By May of 2015 we had expanded into Dallas, Fort Worth, and every suburb major and minor. Vans loaded with goodness depart each weekday ready to bring the freshest produce available to our smiling friends strewn hither and yon through our sprawling Metroplex. This necessitated a relocation, and after a great deal of searching, we found a new home…just two doors down from where we were! This story will be told in our next installment…

(back to Our Story)

Sowing Seeds: ORCHARD At The OFFICE beginnings

Hello! I’m Chris Buchanan, the Marketing Wiseapple with ORCHARD At The OFFICE, and my primary aim in conveying our historical narrative is to make it as palatable to any potential reader as the premium produce we provide. (As you can already see, if alliteration’s your thing, I’ll undoubtedly provide that in abundance, in addition to employing a host of other literary devices to the extent my limited skills can conjure.) As the story of how ORCHARD At The OFFICE grew from a simple idea to north Texas’ largest office fresh fruit delivery service starts in 2010, which predates my own involvement in the organization, the first installment in this adventure – the one you’re presently reading – will be told in the third person. The idea for this company belongs to Kevin Long, our Chief Banana. Personally I can claim no credit, but then, the best things that have happened in my personal life were never really my idea, which is a sentiment any successful husband will certainly understand.

Kevin, our Chief Banana, making a delectable delivery in our early days.
Kevin, our Chief Banana, making a delectable delivery in our early days.

Cast your mind, if you will, back to 2010. Ke$ha was on the satellite radio “singing” “TiK ToK” and Taio Cruz was lighting it up like it’s dynamite. The popular show The Biggest Loser, in its ninth season, continued to inspire and motivate the nation to achieve its health and fitness goals, and insurance firms were increasingly incentivizing corporations to establish wellness programs such as smoking cessation, fitness challenges, and healthy snack alternatives, as a way to help everyone’s bottom line, both figuratively and literally.

Amidst all this, native Texan Kevin Long was employed as a director of an advertising firm in Dallas. Every week it was someone’s duty to bring in the morning munchables – predictably, donuts and bagels. Now, few are those who would eschew a lovely glazed donut, but Kevin thought, “hey, what if we brought in something healthy, like bananas and apples? Everybody loves fresh fruit, and it seems everyone’s trying to get healthy.” And lo, he did just that, bringing in the bounty to the break room, and the response was overwhelmingly positive. So much so, in fact, that Kevin partnered with relative Dennis McCart, left his organization, and soon they took their idea to office kitchens throughout the Metroplex.

Before long ORCHARD At The OFFICE fresh fruit baskets graced the kitchen countertops of some of the finest Metroplex businesses.
Before long ORCHARD At The OFFICE fresh fruit baskets graced the kitchen countertops of some of the finest Metroplex businesses.

And so it was on October 15, 2010 that ORCHARD At The OFFICE took root. At first, it was a two-man operation, with Kevin and Denny arriving at the farmers’ markets sometimes before the agrarians themselves, then artfully arranging the yield and delivering it themselves to their “friends”.

(As an aside, I must tell you that it is the ORCHARD At The OFFICE way to view our clients and vendors as friends and partners, so much so that our strategy room which would be known in many offices as the “war room” is instead the “friend zone”. Our job titles, which include “Office Peach”, “Facilities Bosc”, and “Truckin’ Tangelo”, attest to the commitment to a happy, healthy environment.)

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