Singleness of Purpose

specialize in office fruit deliveryIt is very easy for me to explain my job.

“We deliver fresh fruit to offices,” I say when asked by friends and family about ORCHARD At The OFFICE. The key to our success, the idea which has made us the largest office fruit delivery service in Texas since our 2010 inception, is that we focus on doing one thing in a manner that exceeds expectations. We provide fresh fruit for offices. Do we also provide pretzels, coffee, nuts? No. Fresh fruit is what we do and it’s all we do – so we do it better than anyone else.

This idea is, of course, not without precedent: most businesses start off in a particular niche, and many flourish if they can function at an expert level. In fact, one of the main perils of business is to stagger off into “similar territory”, only to find the Core Competency they’d identified requires a bit more effort than they’d imagined.

An example with local ties: a restaurant franchise built around a single food item – chicken fingers – might leave Shark Tank bigwigs rolling their eyes. Yet Raising Cane’s has taken this business model of a simplified menu and parlayed it into a billion-dollar concept with over 400 locations and three headquarters (including one in Plano). That’s right: two guys had a billion-dollar idea involving serving, not chicken, but a very specific cut of chicken. Doing one thing well can pay off.

ORCHARD At The OFFICE, while not in the “three comma club” (yet!), has also learned there are details involved in supplying fresh fruit to hundreds of offices throughout Texas that one can’t merely bluff their way through by chucking cheap (or imperfect) produce at. For instance, a company that provides vending services including all manner of snacks and beverages to businesses is liable to think “well, we’re in the building anyway – we may as well sell bananas and apples”, not realizing there are basic quality, perishability, and presentation issues that are going to be problematic. Many times we’ve heard from the unfortunate office which got locked into a contract with such a service provider, only to receive mealy, cafeteria-grade Red Delicious apples instead of crisp and flavorful JAZZ, and by the time the employee dissatisfaction with the low-grade bananas becomes apparent, the kitchen area is starting to see a small swarm of fruit flies, ironically infesting the area where the offending vendor proffers their other snacks.

We source the best possible produce and prices that will match our customer’s bottom line, and we’re glad to make accommodations for display, order customization, and payment terms. One of the reasons we decided from the start to never lock our clients into contracts is that we firmly believe fresh fruit sells itself. Superior customer service is only possible if one truly cares, and at ORCHARD At The OFFICE, we’ve found the best way to care is to try to be one thing to all businesses.

If you have an office anywhere in the Dallas/Fort Worth area, whether it’s a staff of five to five thousand, we’ve got a package that’s right for you. Feel free to check out our newly-revamped webpage, https://orchardattheoffice.com , and get signed up for the best fruit delivery near you! We’ll talk to you soon, and we thank you for the opportunity to be of service.

Happiness May Be The Key to Productivity

What makes a company one of the “Best Places To Work”? The metrics used to compile these lists will do their best to quantify a variety of intangibles, but we’ll focus for now on the concept of happiness. A corporate fruit delivery service can lead to a happier, more productive workplace.

HAPPY STAFFERS BOOST THE BOTTOM LINE

Studies have verified and quantified the link between employee happiness and productivity. One such study was conducted by the UK’s Social Market Foundation. In this experiment, tests were devised to increase the happiness of participants, with everything from presentations of comedy clips to providing snacks, including fresh fruit. Productivity increased an average of 12%, and the snacks, in particular, were even more effective. Therefore, companies can achieve this for very little money as well.

FRESH FRUIT: A FLAVORFUL KEY TO HAPPINESS

It is certainly true that one feels better after eating fruits and vegetables
because we know we’ve made a healthy choice. But there’s a more direct correlation than that. Multiple studies have linked fruit consumption with happiness. This exhaustive study published in the American Journal of Public Health utilized 12,000 participants. It examined the correlation between fruit and vegetable consumption and an individual’s feeling of well-being and happiness. The study found that “Increased fruit and vegetable consumption was predictive of increased happiness, life satisfaction, and well-being.”

HAPPINESS DELIVERED TO YOUR OFFICE

ORCHARD At The OFFICE is the largest and best source of fresh fruit to offices, as that’s all they do. They’re Texas-based and will work with you to determine how to best supply your staff with the fresh fruit they need to keep everybody happy. With a variety of products, they can work within any budget.

Maybe you’re an office of ten. There’s a small basket of 25 pieces of fruit happiness boosts productivityincluding the ever-popular clementines that would be ideal for you.  If you’re a large organization, with a hundred or more on-site, you’ll find many options available. You can get nearly 200 pieces of premium-quality fruit including bananas, apples, citrus, pears, and seasonal items, all for roughly 65 cents apiece. That’s a value that fits into nearly every budget! Additionally, the returns in morale and productivity are measurable and substantial.

Ultimately, happiness is a self-fulfilling prophecy. While none of us can make each other happy, we can make small gestures to improve the conditions of one another. Sometimes it’s as simple as the ability to say, “There’s some fresh fruit in the break room!”

Notes from the 2016 Best of Big D Party

The fall of 1984 saw a rare instance of an employee migration out of the D/FW Metroplex. In June, the inimitable H. Ross Perot had sold his brainchild, Electronic Data Systems, to the megalithic General Motors for an at-the-time astounding sum of $2.6 billion. As my own father was an executive with EDS, our family pulled up stakes and left Plano to head for Detroit, Michigan – a place I could only identify on a map as “the state with all the lakes around it”. We arrived on October 15, the day after the Detroit Tigers defeated the San Diego Padres to win the 1984 World Series, and some citizens “celebrated” with a riot in which cars were burned and one person was killed. This was not, I sensed, going to be anything like the atmosphere in which I’d been raised.

CLICK HERE FOR DALLAS OFFICE FRUIT DELIVERY

As it happens, we found ourselves in the affluent suburb of Birmingham, which has recently been compared in a rather snotty article to Frisco though to my mind it has always been much more akin to Highland Park. I’ve also learned to have a great deal of sympathy for the civil discord that plagued Detroit in the latter half of the 20th century, and eventually found charm in a city with over three centuries of history.

However, as a twelve-year-old, all of it seemed bleak and depressing. I missed Dallas desperately. I missed the weather, the expansive sky, playing football on front lawns with my peers…and the skyline. Detroit’s architecture, which I have since come to appreciate, was more Gothic and ornate where it was not starkly industrial. When I thought of the city of Dallas as typified by the skyline, the words “new”, “modern”, and “vibrant” came to mind. While even Plano seemed full of the “Dazed and Confused” field party atmosphere, Dallas held the allure of being polished and glamorous. In a word, I was homesick, and as such romanticized the Dallas I’d left behind which I hardly even knew.

The allure of the downtown Dallas skyline, as captivating now as ever.
The allure of the downtown Dallas skyline, as captivating now as ever.

One consolation I had was the August 1984 edition of D Magazine which my parents had purchased before our departure. Here was a tangible reminder of my hometown, and I practically memorized that particular issue. I tended to eschew images that struck me as society pages, as I lacked the symmetry or commitment to orthodontia to fit that into that scene. But for some reason, I loved the “Taste of the Town” and “Toast of the Town” sections. Poring through this issue I could connect to a community, the community from which I was separated and would, I vowed with fierce determination, return the instant I graduated high school. I would get back to Dallas, to master the Metroplex and all its suburbs and neighborhoods. I’d know the best place to get donuts near the M streets, the best live performance venues in Deep Ellum, jog around White Rock Lake. I wanted to make Dallas my home.

OFFICE FRUIT DELIVERY FOR THE D/FW METROPLEX!

I hadn’t thought about any of this until a couple of weeks ago, when I held in my hand a ticket to the 2016 Best of Big D Party which took place Wednesday at The Bomb Factory. In our lives, we experience the feeling of having come full circle many times, and for this to happen, there must be identification of a familiar landmark. The fine folks at D Magazine not only provided such a landmark, they in fact were the landmark.

Instagram fun in Deep Ellum on the way to the event.
Instagram fun in Deep Ellum on the way to the event.

During my tenure with ORCHARD At The OFFICE, I’ve learned all the nooks and crannies of the Metroplex, as much out of necessity as anything. As we’ve grown to be the largest office fruit delivery service in the Dallas / Fort Worth Metroplex, I’ve been the bearer of fresh fruit to virtually every downtown office tower, chatted with clients in the hidden ridges of Irving I was hitherto unaware of, accompanied new tenants into brand new buildings in Plano and Frisco, worked warehouses in Grand Prairie, and brought baskets to banks in Bedford. The fortunate upshot of all this has been the sense of belonging to this community. One learns the addresses of buildings like an Uber driver and their occupants like a commercial realtor. Faces are placed with names, and personalities match the persons.

And so it was that I entered The Bomb Factory not merely as a representative of ORCHARD At The OFFICE honoring a favored client, but as a member of the community, there to bring in some small measure a sense of celebratory spirit.

The crowded ground floor of The Bomb Factory.
The crowded ground floor of The Bomb Factory.

I’m not sure how many attended the event but it was pretty close to 1,000 or more. The crowd was more or less what one acquainted with Dallas would expect: while primarily white, 20s and seemingly somewhat well-to-do, there was certainly a healthy mix of all races, ages, and even income levels. As we are home to so many corporate headquarters, people of every nationality have found the Metroplex to be ideally suited to work and raise a family. In the main area, the inquisitive patrons meandered about, sampling servings from mixologists and delectable delights from some of the restaurants that had been awarded the Best of Big D for the year. From what I tasted, the praise was well-earned.

(A particular highlight for me was sampling a bit of ahi poke from TJ’s Seafood Market & Grill, served with a large dried banana chip with macadamia nuts, cucumber, and a wasabi-based sauce I could have drank a pint of. Forcing myself to have just one of those bites was a true test of will!)

A representative from a local bar serves up the fun.
A representative from a local bar serves up the fun.

As befitting the term “party”, the ceremony was kept to a minimum. The Dallas Police Department was honored, an important point for the community after the night of July 7 in which a lone gunman killed five officers and injured nine others. If there was any other fanfare I must admit I missed it, as for all the excitement the party was on a Wednesday, and even the 9pm end time proved too much for a man who works a sixty-hour-per-week minimum – a habit I learned from watching EDS employees.

CALL 972.295.9091 FOR OFFICE FRUIT DELIVERY!

Overall, while the event may not have benefited ORCHARD At The OFFICE beyond this blog, for me it was a lovely night out, something I look forward to attending in the future with my amazing wife. And, to complete the Dallas-ness of it all, I was able to watch the sunset from the Omni Dallas hotel. It was great to relax as the light faded on this modern, vibrant town I love, a town which still feels new to me.

D Bash 2016 04

Our Willow Baskets


Presentation is a vital component of the ORCHARD At The OFFICE fruit delivery service. We “eat with our eyes” and so we do our best to make sure the fruit is attractive as well as delicious, and that it comes artfully-arranged in our fabulous willow baskets sourced from a Top Secret location.

Willow basketLao Tzu said “shape clay into a vessel; it is the space within that makes it useful.” So it is with our baskets. Form must follow function, and you can’t spell function without fun! So we fill our baskets with edible smiles: bananas, apples, oranges, clementines, pears, peaches, plums…everything an office desires to stay healthy and happy!Fresh fruit in willow basket When the baskets are empty, we retrieve them from our customers so that they can get limitless opportunities to provide happiness to businesses throughout the Dallas/Fort Worth Metroplex and Greater Houston.

One week, they might be used to deliver fresh fruit to an accounting office in North Dallas…

Making delivery in willow basket…and the next, they might be providing healthy snack alternatives to a software development firm in Sugar Land or Houston. Reusing our willow baskets is part of our commitment to reducing waste. Avoiding single-use cardboard boxes is better for the environment!

Whenever you see the signature willow basket, you can be assured that the fruit inside is guaranteed to be fresh and delicious!Willow basket at meeting

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