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The Best of Big D…on Instagram

orchard at the office logos

Appreciating the Uniqueness of Dallas via Social Media

ORCHARD At The OFFICE, the largest office fruit delivery service in Texas, offers these accounts as “online guides”: windows to the stately, colorful world of Dallas.

  1. @kevinhannphoto. This is a fairly obvious, and popular, choice. Kevin Hann is a professional, so his images of downtown (with emphasis on light and motion) are a great visual ambassador to the city.
  2. @stagethyme. A local man with an eye for urban art in Dallas with an account that blends the objective and subjective. He’ll nearly always complement his posts with folk lyrics or stanzas of classic poetry.
  3. @dallaspublicartfund. A focus on the sculptures throughout Dallas we may at times take for granted.
  4. @patientguitar. While somewhat varied, this account often focuses on the outer layers – and inner workings – of DFW.
  5. @d_magazine. Of course, it’s only fair to mention this one! If this account were merely for promotion we’d have left it off the list. There’s a real aesthetic at play, so whether the pictures are for an upcoming event, the latest trendy bistro, or the newest publication, it’s a great addition to any feed.
  6. @downtown_dallas. Run in an office on the top floor of the iconic Bank of America building. While it sometimes gets lost in the weeds of trying to be an influencer account, the fact that it shares a lot of “best of” content from average citizens utilizing the #mydtd take makes this a worthwhile follow.
  7. @lovesdfw. Professional photographer Ben Zavala has the ability to find drama in the play of light on our skyline. Annual calendars of his work are available.
  8. @djjoec. Another photographer with professional chops, Joe Cartia often – but not exclusively – uses the Bank of America Building as a point of focus or reference, bringing a sense of continuity to visions of downtown Dallas.
  9. @visit_dallas. It stands to reason that the official Instagram account for our city’s tourism board would be loaded with fantastic images of our fine land!
  10. @orchardattheoffice. We focus, not just on images of the fresh fruit we supply to Dallas offices, but capturing a sense of our city and what makes it great. As always, we keep it fun!

ORCHARD At The OFFICE can be contacted at 972.295.9091 or at getfruit@orchardattheoffice.com

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DBJ Healthiest Employers Event

Happy office workers
A misty Thursday morning provided a healthy contrast to the burst of color we brought to the Hyatt Regency Dallas.

Despite low-hanging clouds, our spirits were high on Thursday, March 10, 2016, as we pulled into the loading dock of the Hyatt Regency Dallas.  The Jeep was laden with a delectable display of fresh fruit. It was the morning of the Dallas Business Journal’s “Healthiest Employers in North Texas 2016”, an annual event for those invested in corporate wellness. Companies can mingle and display their wares before a luncheon awarding the businesses that have gone to the greatest lengths to champion the cause of office fitness.

As we got to our display table,  Chief Banana, Kevin Long, worked with Michelle to arrange our assortment of edible delights as I surveyed the scene.

Michelle, Kevin, and Chris give the thumbs up to happy, healthy office fruit delivery in Dallas!
Michelle, Kevin, and Chris give the thumbs up to happy, healthy office fruit delivery in Dallas!

SETTING THE TABLE

Prior to founding ORCHARD At The OFFICE, Kevin was a creative director with a background in graphic design. While Michelle works for us in the day, her career is that of hair and makeup artist of the highest caliber. As they arranged wooden bowls piled high with our finest offerings, their eyes were sharply attuned to the slightest artistic detail. I reviewed our marketing materials and started the process of networking with future friends and partners in healthy living. Knowing that we would be debuting our organic options at this event, I wanted to make sure that I had my own talking points in order.

FRUIT SELLS ITSELF

As the Marketing Wiseapple, I sometimes feel I have the easiest job in the organization. One needn’t work overly hard to sell fresh fruit at people. Indeed, it sells itself. “Would you like a banana?” “Yes, please!” Office fruit delivery is a great idea that works. However, not just anyone can do it. It takes expertise to seek out top quality produce, deliver it in a timely manner in attractive and eco-friendly packaging, and provide top-notch customer service.

Winners are announced over lunch for the Dallas Business Journal’s 2016 Healthiest Employers in North Texas.

AND THE WINNERS ARE…

The actual lunch was a lovely, if somewhat muted affair.  As one by one the top 40 employers were counted down, recipients came forward to receive a trophy of engraved crystal. ORCHARD At The OFFICE found itself applauding quite a bit as nearly half the award recipients currently subscribe to our office fruit delivery service! Winners represented a healthy cross-section of Dallas industries, from hospitals and healthcare to commercial real estate. (I won’t spoil the surprise by listing the winners here, but you can read the Dallas Business Journal article here.)

Michelle and Linda, one of our most enthusiastic customers, take a moment to chat.

What gives us the opportunity to provide our service to so many of these organizations? To me, the keyword is personalization. As a service provider, we want to be as unobtrusive as possible, like an efficient waiter at your favorite restaurant. However, we pride ourselves in making sure that there’s a personal connection with our friends. People like knowing that if you send an e-mail to getfruit@orchardattheoffice.com, it will be read promptly. For us, “customer care” is neither a slogan nor a platitude; it is a commitment and a promise.

UNTIL NEXT YEAR

As the event drew to a close, we took the opportunity to express our gratitude to those in attendance and those who made such a nice event possible. We’d like to do so here again by congratulating the awardees and thanking the Dallas Business Journal for hosting. We look forward to seeing you all at next year’s event, and in the meantime, we encourage all of you to LIVE WELL!

LIVE WELL!