by Chris Buchanan, Marketing Wiseapple
Thus far I’ve described how ORCHARD At The OFFICE began in 2010 and its expansion throughout the decade. By 2013 we could indeed call ourselves “north Texas’ largest office fresh fruit delivery service”, and by 2015 it was clear that in order to better serve our friends, we were going to need to leave the nest and find a new location capable of handling our ever-increasing volume. Kevin, our intrepid “Chief Banana”, spent several months scouting locations all over the Metroplex, only to find the perfect home just two doors down from where we were!
To accommodate our needs, walls were cut, climate controls installed, and floors were sealed. Everyone who has taken up a new residence can understand how such a change signifies both a renewed commitment to an idea, coupled with a fresh outlook. One does not sign a lease, or indeed a mortgage, without some degree of confidence that the partnership (whether a business or a family) has a future. Similarly, when one must take an inventory of all material possessions in order to lug them to a new location, be it two doors or two states away, it’s only natural to take a look at what’s needed and what isn’t, and with that change in perspective, new possibilities often emerge.
With this change of perspective, we were able to respond to, and indeed anticipate, the healthy snack alternative needs of our friends. We’ve always customized our offerings, giving them more bananas if they ask, noticing if they aren’t as crazy about the oranges and thus making proactive substitutions and so on. However, we started to consider the size and needs of companies of all sizes: the 2-3 person operation in Westlake who might like fresh fruit on a regular basis, or much larger organization putting together a wellness initiative. And so we increased the quantity of our offering threefold, thus ensuring our friends could find the offering most ideally suited to their needs. Putting together additional offerings such as our clementines, avocados, and our variety pack has given our friends the opportunity to experience a vast array of healthy flavors, and the feedback we’ve received has truly been wonderful.
As we move forward, ORCHARD At The OFFICE looks for new ways to bring the mission of health and fitness to the fore. Whether it be in the form of gift baskets our customers can send their clients or staff, our ongoing presence at health fairs and blood drives, or simply bringing a box of bananas to The Samaritan Inn, we remain committed to our single purpose: a healthier, happier Metroplex.
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